Case Study: WWF-UK boosts supporter engagement and behavioural change with Pocket App's My Footprint

WWF-UK drives 200k downloads with Pocket App

The customer, WWF-UK, required a strategic tool to drive supporter engagement and behavioral change. Vendor Pocket App developed the "My Footprint" app to answer this need, providing a platform to inspire users to make micro-changes for a positive environmental impact.

Pocket App built the solution using React Native for cross-platform deployment, creating a gamified app with challenges and educational content. The results were highly successful, with 200k downloads, nearly 100k registered users, and 160k challenges completed. The app was featured on the App Store, won multiple awards, and became a key engagement channel for WWF-UK.

WWF-UK