Case Study: Zenith strengthens B2B customer management with Pobuca CRM

Zenith manages 400,000 B2B customers with Pobuca

zenith, a leading energy company in Greece, selected Pobuca to design and implement a B2B CRM solution. The company faced challenges in managing its portfolio of 400,000 business customers, including data fragmentation across systems, high competitive pressure leading to customer churn risk, and low account manager productivity due to manual processes.

Pobuca implemented a modern CRM platform to centralize customer data and streamline operations. The solution provided zenith with a scalable system for smarter account management, enabling proactive retention workflows and data-driven commercial decisions to identify upsell and cross-sell opportunities.

Zenith