Case Study: INTERSPORT unifies customer data and loyalty across five countries with Pobuca CX & Loyalty

INTERSPORT unifies 550,000 loyalty members with Pobuca

Intersport, one of the world's largest sporting goods retailers, faced the challenge of managing over 550,000 loyalty members across five countries with fragmented data and disconnected systems. This made it impossible to create a unified customer view or deliver personalized engagement at scale. Pobuca was engaged to implement a solution.

Pobuca designed and implemented a full CX and loyalty platform for Intersport, combining a unified customer data platform, AI analytics, and managed marketing services. This solution provided a tailored platform for Intersport's multi-country operations, enabling personalized engagement and real-time loyalty intelligence.

Intersport