Case Study: IKEA achieves stronger customer engagement and loyalty with Pobuca CRM & Loyalty Platform

IKEA boosts omnichannel spending 70% with Pobuca

IKEA, a global leader in furniture and home decor operating under the Fourlis Group, faced the challenge of enhancing customer engagement and loyalty. They needed a CRM and loyalty platform that could seamlessly integrate with their complex existing systems, including POS, e-commerce, and call centers, while also managing extensive data migration and enabling personalized customer journeys. To address this, IKEA selected Pobuca to develop, integrate, and manage the solution.

Pobuca implemented a unified CRM and loyalty platform that provided a 360-degree customer view and enabled omnichannel engagement. The solution included a customer service module, integrated loyalty program, and personalized marketing campaigns. As a result, IKEA saw a 24% increase in registrations, a 10.5% growth in its member base, and a 70% higher spend from omnichannel shoppers. Pobuca's solution successfully drove increased engagement and loyalty for the customer.

IKEA