Case Study: Levante Ferries Group achieves real-time customer insights and omnichannel communications with Pobuca

How Pobuca is helping Levante Ferries to build a smart database to gain customer insights & achieve an omnichannel communication

Levante Ferries Group, a Greek ferry operator, engaged Pobuca to build a smart customer database and omnichannel communication system. The company faced challenges translating business needs into technical requirements, integrating a third-party web service for real-time data, and creating a user-friendly environment to gain insights into passengers’ behavior; Pobuca deployed its Pobuca Loyalty solution (based on Dynamics CRM) and Pobuca Campaigns to meet these needs.

Pobuca consolidated five years of passenger, reservation, ticket, vehicle, travel-agency and logistics data into a single, GDPR‑compliant CRM, capturing new data in real time and using Pobuca Campaigns to broadcast instant omnichannel alerts and track bookings. As a result, Levante Ferries Group now has enhanced analytics on travel behaviors, automated communications for route changes, traveler monitoring and reporting capabilities that improve marketing automation and operational responsiveness.

Levante Ferries Group

Stratis Apergis

Chief Executive Officer