Case Study: Kafkas achieves improved customer service and employee efficiency with Pobuca

How Pobuca is helping KAFKAS to achieve a better customer service & employee experience

KAFKAS, a leading Greek electrical and lighting equipment company, needed a unified CRM/ERP to improve customer service, give call agents immediate access to information, automate information transfer, reduce resource consumption, and support large-scale marketing campaigns. They engaged Pobuca to implement Microsoft Dynamics CRM 2015 and deployed Pobuca Loyalty to replace legacy systems and cover marketing needs.

Pobuca delivered a web-based Microsoft Dynamics CRM 2015 platform with automated call center integration and Pobuca Loyalty for marketing, linking sales, marketing, supply, credit control, IT and the store network. The deployment gave KAFKAS a single customer view for faster decision-making, reduced resource consumption, improved reporting and statistical data collection, and automated, personalized mass communications via email and SMS.

Kafkas

George Kanios

IT Director