Case Study: BSB achieves increased sales and customer engagement with Pobuca's loyalty & CRM platform

How Pobuca is helping BSB to increase sales thanks to the higher use of segmented promotions

BSB, the women's fashion leader with 108 exclusive stores and over 600 associated multi-brand stores across 21 countries, needed a loyalty program with higher perceived value that remained affordable, unified offline and online data into single customer profiles, and supported persona segmentation for targeted communication. Pobuca was engaged to deliver the solution, leveraging the Pobuca Platform (CRM/Stores Portal) alongside Microsoft Dynamics 365, Power BI, a loyalty microsite, and POS/e-commerce integrations.

Pobuca implemented an omnichannel loyalty ecosystem combining CRM, analytics, real-time reporting and microsite access to create 360° customer profiles, behavioral segmentation and personalized campaigns. The program now has ~100K members, ~500K targeted campaigns, a campaign response rate of +25% and a +22% higher average basket for loyalty members versus non-members, along with increased active customers, visits and purchases and real-time insights to continue optimizing performance.

BSB

Kostas Kalathas

E-Business Manager