Case Study: DEPA streamlines B2B customer management with Pobuca CRM

DEPA streamlines CRM for 10,000 business customers with Pobuca

The Public Gas Corporation of Greece (DEPA), a leading natural gas supplier in Southeast Europe, faced significant challenges in managing its complex B2B customer base of approximately 10,000 clients across four countries. With customer data trapped in silos and a lack of visibility into account history, DEPA selected Pobuca to implement a B2B CRM platform to streamline operations and mitigate churn risk.

Pobuca designed and implemented a unified CRM solution to provide DEPA with a single view of its customers, enabling smarter account management and data-driven engagement across Greece, Bulgaria, Romania, and Hungary. The platform from Pobuca facilitated proactive account management and helped protect revenue by providing the insights needed to identify and act on at-risk accounts early.

DEPA (Public Gas Corporation of Greece)