Case Study: Attica Group achieves unified loyalty across ferry brands with Pobuca

Attica Group unifies loyalty across 4 ferry brands with Pobuca

Attica Group, Greece's largest passenger shipping group, faced the challenge of creating a unified loyalty program across its four distinct ferry brands. With customer data fragmented across multiple booking systems and a highly seasonal travel pattern, they needed a solution to build a complete customer view and drive repeat business. They partnered with Pobuca to develop, integrate, and manage a new loyalty platform.

Pobuca implemented a loyalty solution that integrated seamlessly across the group's multiple brands and customer touchpoints. This provided Attica Group with a unified view of its passengers, enabling personalized engagement strategies to reactivate customers during off-peak periods and convert one-time travelers into loyal, repeat customers across the entire fleet.

Attica Group