Case Study: The Woolmark Company drives sustainability awareness with PMG Digital Agency

The Woolmark Company lifts wool favorability 1.4% with PMG Digital Agency

The Woolmark Company, the global authority on wool, partnered with PMG Digital Agency to launch a campaign during New York, London, and Paris Fashion Weeks. Their challenge was to raise global awareness of wool as a sustainable alternative to synthetic fabrics and educate consumers on the environmental impact of the fashion industry.

PMG implemented a full-funnel media strategy centered on high-impact, large-format 3D anamorphic billboards in major fashion capitals, complemented by digital and social media placements. The campaign's tagline was "Wear Wool, Not Fossil Fuel." PMG's work successfully increased product favorability for wool by 1.4% in its initial phase and resonated so strongly that the campaign was expanded to cover four countries and additional regions.

The Woolmark Company