Case Study: Sterling Plumbers boosts brand awareness and engagement with PMG Digital Agency

Sterling Plumbers boosts cost effectiveness 34% with PMG Digital Agency

Sterling Plumbers, a plumbing supply company, faced the challenge of reintroducing its brand to the market after five years with minimal advertising. They turned to PMG Digital Agency to design and execute a fully integrated, full-funnel digital strategy aimed at building awareness and reconnecting with its core professional audience.

PMG developed a strategy that positioned Sterling as the reliable brand of choice by celebrating the work of plumbers. The agency combined data-driven insights, creative production, and targeted media execution across addressable TV, CTV, and social ads. PMG's solution, powered by its Alli intelligence platform, resulted in a 34% higher cost-effectiveness than benchmark and an 84% video completion rate, successfully resonating with the target audience.

Sterling Plumbers