Case Study: Peloton achieves double-digit global brand lift with PMG Digital Agency

Peloton drives 21% branded search lift with PMG Digital Agency

Peloton faced the challenge of launching its new AI-powered Cross Training Series, a major evolution of its connected fitness portfolio across five global markets. The brand needed to move beyond its perception as solely a cardio bike company, reinforce its authority, and clearly communicate added value to justify a subscription price increase during its largest global campaign. Partnering with PMG Digital Agency, the task was to build confidence and drive consideration at scale.

PMG implemented a strategy using its Alli Operating System to orchestrate a global media campaign that balanced broad reach with high-impact cultural moments. The solution provided real-time visibility and automated management across 110 partners. The campaign drove double-digit lifts in global brand metrics, including a 21% increase in branded search during the Formula 1 Las Vegas Grand Prix, successfully resetting the Peloton brand for its new AI-powered era.

Peloton