Case Study: Nike achieves a single global media source of truth with PMG Digital Agency

Nike unifies 200 countries of media data with PMG Digital Agency

The customer, Nike, faced a challenge with a fragmented global media data ecosystem. Their data was siloed across regions and platforms, which slowed decision-making and limited their view of advertising's impact. The vendor, PMG Digital Agency, was tasked with building a scalable global media data foundation to unify this information and integrate it into Nike's enterprise systems.

PMG implemented its proprietary marketing operating system, Alli, to solve this. The system ingested and harmonized data from nearly 200 countries and over 1,000 accounts, creating a single global source of truth. This solution provided Nike with streamlined reporting, advanced analytics, and smarter budget allocation, resulting in measurable impacts like a 35x revenue increase on one optimized product. PMG's work provided Nike with a competitive data advantage.

Nike