Case Study: Global Citizen drives 34,000+ sign-ups with PMG Digital Agency

Global Citizen drives 34,000 incremental sign-ups with PMG Digital Agency

PMG Digital Agency partnered with Global Citizen, a non-profit organization focused on ending extreme poverty, to help inspire a global movement for change. The challenge was to harness Google's platforms to drive action and sign-ups, making it the most successful digital acquisition campaign for the client in the past year.

The solution implemented by PMG involved a digital media strategy using YouTube Video Action campaigns and Discovery Ads. By leveraging inclusive marketing best practices and precise audience targeting based on search behavior and affinities, PMG drove over 34,000 incremental sign-ups—a 220% increase over the average. The campaign also achieved 55% longer average video view times and 1 million+ views, resulting in 2.6x more impressions than other agency partners in the program.

Global Citizen