Case Study: Rowland Law Firm, PLLC preserves SEO rankings through a domain change with PMCJax

Rowland Law Firm retains SEO rankings with PMCJax through page-by-page 301 redirects

Rowland Law Firm, PLLC, a new Jacksonville-based law firm, partnered with the web design and digital marketing vendor PMCJax to establish its initial online presence and achieve search engine visibility for its practice areas. The firm's challenge was to launch an effective website during its startup phase and later to manage a critical domain and practice name change without losing its hard-earned search rankings.

PMCJax began by conducting extensive research into the client's goals and competition before designing and launching a custom website. The solution for the subsequent name change involved PMCJax implementing precise page-by-page 301 redirects to ensure search engines transferred all historical authority to the new domain. This strategy successfully allowed the firm to retain all of its previous SEO strength and rankings, preventing any negative impact from the transition.

Rowland Law Firm, PLLC