PMC
52 Case Studies
Case Study: Premier League Football Club boosts matchday sales with PMC's D2S solution
A PMC Case Study
Premier League Football Club boosts premium matchday spend with PMC D2S
A Premier League football club wanted to elevate its premium matchday experience and unlock new retail opportunities. The challenge was to meet modern fan expectations for convenience by capturing sales from fans who skipped physical stores due to queues, all while prioritizing sustainability by reducing inventory waste. The club partnered with vendor PMC to pilot their Direct-to-Shopper (D2S) solution.
PMC implemented a D2S system powered by their Graphene platform, which created event-specific mobile storefronts accessible via QR codes. This allowed fans to pre-order or order during the match from their seats, with items delivered directly to them. The solution provided a seamless, personalized shopping experience. PMC's solution led to increased premium customer spend, overwhelmingly positive feedback on convenience, and provided the club with a future-ready, sustainable commerce model that opened new revenue streams.
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