Case Study: Crew Clothing transforms customer experience with PMC Graphene

Crew Clothing expands retail transformation to 100 stores in one month with PMC

Crew Clothing needed to urgently innovate its in-store customer experience to adapt to pandemic-related store closures and reduced foot traffic. The challenge was to swiftly enhance operational agility and customer service across all of their retail locations. To address this, they partnered with vendor PMC and implemented its Graphene platform.

PMC's Graphene platform was a modular solution that seamlessly integrated online and offline operations across 106 stores. The solution was rapidly deployed, with the initial rollout completed in 10 weeks and expansion to 100 stores achieved in just one month. This implementation significantly elevated Crew Clothing's operational efficiency and customer engagement, allowing staff to focus on delivering exceptional experiences.

Crew Clothing