PMC
32 Case Studies
Case Study: Beaverbrooks doubles web revenue with PMC Elucid
A PMC Case Study
Beaverbrooks - Customer Case Study
Beaverbrooks, the family-owned premium jewellery retailer, needed a more sophisticated CRM capability and a better way to handle growing web fulfilment demand. The company turned to PMC and its Elucid multi-channel retail solution to replace its in-house customer database and failing fulfilment processes, while also integrating with existing retail systems.
PMC implemented Elucid web fulfilment and CRM, including data migration, automated stock visibility, and direct links from EPoS into the CRM. The result was faster and more efficient fulfilment, with delivery times cut from seven days to three on most items, web revenue doubling, manual work reduced, and cleaner customer data enabling more precise marketing and customer profiling.
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Beaverbrooks
Patrick Walker
IT Director