Case Study: OTTO achieves AI-powered furniture discovery with P&M Agentur Software + Consulting GmbH

OTTO launches AI image search for furniture across 100+ stores with P&M Agentur Software + Consulting GmbH

On behalf of OTTO, a major German trade company, P&M Agentur Software + Consulting GmbH developed an AI-powered mobile app to solve the challenge of making complex visual search technology accessible for non-technical users. The goal was to create an intuitive tool that could accurately identify furniture and decor from an image and instantly provide suitable product recommendations from a vast inventory.

P&M Agentur Software + Consulting GmbH implemented the Otto Alike app by integrating machine learning for object detection and connecting it to over 100 online stores containing millions of products. The solution featured an intuitive user interface and a high-performance architecture, resulting in a successful app that provides fast, accurate, and inspiring visual product discovery, with its recognition accuracy continuously improving through machine learning.

OTTO