Case Study: Safety First Aid Kit optimizes Google Shopping and SEO with Plytix

We Couldn’t Optimize for both Google Shopping and SEO

Safety First Aid Kit, a UK-based medical supplies company, needed a better way to manage product information for both SEO on their website and Google Shopping. Before adopting Plytix, their data was spread across spreadsheets, Dropbox, their ERP, and website content, making it difficult to maintain optimized listings without triggering Google Shopping errors.

With Plytix PIM, Safety First Aid Kit centralized product data and stored SEO-optimized and Google Shopping-specific titles and descriptions side by side, then published the right content to each channel. Plytix helped them save £3,500 a year, eliminate data errors or rejections on Google Shopping, and automatically share 1,000 products to Google Shopping.

Safety First Aid Kit

David Lyall

Marketing Manager