Case Study: Tunturi achieves a single source of truth and faster time-to-market with Plytix

Tunturi Shifts Their Digital Content Up a Gear

Tunturi, a nearly 100-year-old Finnish fitness brand managing roughly 2,300 products and 900 SKUs, struggled with fragmented product data held in Excel sheets and Dropbox that left accounts, marketing and service teams without reliable, up-to-date information. To create a centralized source of truth, Tunturi chose Plytix’s cloud-based Product Information Management (PIM) platform.

Plytix implemented a cloud PIM with Channels and Brand Portals to centralize content, feed service departments and dealers on demand, and automate website updates. The result was faster time-to-market, e-catalogs available to media and dealers within minutes, and at least a 50% reduction in the time Tunturi’s repairs division spent finding information—delivering clear improvements in efficiency and data transparency.

Tunturi

Gaby Bernal Serrano

Account Manager for Online Business