Case Study: Roccamore triples revenue and boosts brand awareness with Plytix

Roccamore - Customer Case Study

Roccamore is a Copenhagen-based footwear brand founded by Frederikke Antonie Schmidt that designs limited-edition, anatomically comfortable high heels. Plytix featured Roccamore in its Brand Stories series, showcasing the company’s product innovation, crowdfunding success, sustainable Italian production and the e‑commerce challenges it faced around delivery, returns and maintaining direct control of brand information.

Plytix’s profile amplified Roccamore’s story to a wider audience; Roccamore has seen measurable success—raising 335,050 DKK on Kickstarter, being independently tested as 44% more comfortable than regular high heels, tripling revenue in 2018, trialing disruptive delivery and try‑before‑you‑buy services, and earning Frederikke the Best Female Founder award in December 2018. Plytix’s coverage helped put these achievements and innovations in front of potential customers and partners.

Roccamore

Frederikke Antonie Schmidt

Owner and Founder