Case Study: Otter Distribution achieves 80% faster product information management with Plytix

Otter Distribution manages 4 websites 80% faster with Plytix

Otter Distribution, a major footwear retailer and distributor in Romania, struggled with a manual and inefficient product information management process. Using spreadsheets led to inconsistencies across their four websites and limited them to only six product attributes per SKU. They needed a single source of truth to accelerate getting products online, a challenge they sought to solve with the Plytix PIM system.

By implementing Plytix, Otter Distribution centralized all product data, enabling them to work 80% faster. This solution allowed them to manage four websites from a single platform and increase product attributes from 6 to 15 per SKU. The measurable impact was significant; they doubled their product imports per week and, for Black Friday, more than doubled their processed SKUs from 2,200 to 4,500, greatly outperforming their competitors.

Otter Distribution