Case Study: Musco Food saves 10 hours a week with Plytix Brand Portals

Musco Food saves 10 hours a week with Plytix

Musco Food, an importer and distributor of European foods, faced a significant challenge in manually managing and sharing product information across multiple disconnected systems. This inefficient process consumed excessive time for their Head of Marketing and sales team, risked data inaccuracies, and hindered their ability to quickly provide accurate information to their B2B retail partners, potentially losing sales. To solve this, they implemented Plytix's PIM system and its Brand Portals feature.

The solution from Plytix centralized all product data, allowing Musco Food to create digital Brand Portals for partners instantly. This eliminated manual catalog creation, saving the marketing team 10 hours per week. The accurate, readily available information helped them support partners moving online during the COVID-19 pandemic, contributed to a 20% increase in direct-to-consumer sales, and enabled the launch of a new website and order entry system. Plytix helped Musco Food build stronger client relationships and grow their portfolio.

Musco Food