Case Study: Musco Food achieves centralized product data and streamlined e-catalog sales with Plytix

Musco Food Making the finest Mediterranean foods accessible 24/7

Musco Food, a 95-year-old specialty food distributor based in Maspeth, struggled with scattered product information across its website backend, ERP and static PDFs as its catalog grew to about 1,700 active products. Sales reps lacked reliable, up‑to‑date product content on the road, and enterprise PIMs were too costly or overly complex, so Musco Food chose Plytix for an affordable PIM with DAM capabilities.

Plytix delivered a centralized PIM with Brand Portals and e‑catalogs that let reps toggle client portfolios, share updates instantly, and mark discontinued items with a click, while supporting Musco Food’s custom order‑entry system. The result: faster request resolution, automated e‑catalogs, drastically reduced static product sheets, better e‑commerce support for retail customers, and room for the marketing team to focus on growth — all enabled by Plytix.

Musco Food

Sabina Belser

Head of Marketing