Case Study: Jolipa BV boosts Bol.com content scores with Plytix

Jolipa BV - Customer Case Study

Jolipa BV, also known as J-Line, is a Belgian home decor distributor that sells through online marketplaces. As their catalog grew to more than 8,000 SKUs, they struggled to maintain accurate, high-quality product content in spreadsheets and needed a better way to manage marketplace-ready data. They were using ChannelEngine to publish products, but incomplete or inconsistent information was hurting their Bol.com content scores.

With Plytix, Jolipa centralized product data in a PIM, enriched and optimized content for each channel, and automatically sent products to ChannelEngine. The integration was up and running in just three weeks, and the results were strong: the share of products earning 4/5 content scores on Bol.com rose from 44% to 95%. Plytix also helped improve product overview, speed up time-to-market for new ranges, and support better organic ranking and sales.

Jolipa BV

Jasper Demeurie

Ecommerce Manager