Case Study: Twisted X eliminates spreadsheet chaos and achieves 4x faster product imports with Plytix

How Twisted X beat data silos and spreadsheet chaos in just 4 months

Twisted X, a footwear brand struggling with retailers’ growing content demands, faced product data chaos from managing hundreds of retailer-specific spreadsheets. Seeking an affordable, agile PIM, they evaluated providers and chose Plytix’s PIM solution to centralize product information and serve channels and e‑catalogs.

Plytix quickly onboarded Twisted X (their Head of Customer Success even imported products and set up export channels with formula-based attribute transformations), delivering an easy-to-use PIM that the company adopted across sales to warehouse. The result: Plytix cut product import time by 4x, sped new product setup by roughly 2–3x, reduced product manager headaches (about 75% fewer “tears”), scaled with the company as it doubled in size, and moved Twisted X from a free tier to a paid plan.

Twisted X

Austin

Chief Data Officer