Case Study: Floral Innovations achieves more sales and fewer page dropouts with Plytix

How Floral Innovations has digitized a billion-dollar industry

Floral Innovations, a European production hub for the floriculture industry, needed a reliable central source of product information to help growers and retailers sell direct-to-consumer and scale content creation. Building a PIM in-house would have been costly and slow, so Floral Innovations chose Plytix and its PIM solution to organize product data and connect to existing systems.

Using the Plytix PIM and Plytix API integrated with their Order Management System, Floral Innovations centralized descriptions, images and specifications, automated exports to marketplaces like Bol.com and Amazon, and used features such as brand creation, bulk editing, asset organization, channel exports and product variation management. The Plytix implementation reduced page dropouts, enabled automatic multi-channel selling, consolidated product information and fulfillment in one place, and accelerated content creation and sales growth for their clients.

Floral Innovations

Michiel Kuipers

Owner