Case Study: Hagen Group speeds up product updates and content sharing with Plytix

Hagen Group speeds up product updates 5x with Plytix

Hagen Group, the world's largest multi-national pet product manufacturer, faced significant challenges with its product information management. Their data was trapped in disparate spreadsheets, leading to errors, duplicated content, and major bottlenecks that delayed product launches and marketing efforts. To overcome this, they adopted the Plytix PIM system.

By implementing Plytix, Hagen Group centralized its product information, which allowed for simultaneous editing and eliminated version control issues. The solution enabled them to push products directly to sales channels like Shopify and, with the help of a partner, automate the creation of marketing materials. As a result, Plytix helped Hagen Group achieve 5x faster product updates, at least a 50% time-saving in sharing content, and an 80% reduction in the time needed to create product sheets.

Hagen Group