Case Study: Floral Innovations streamlines product content and increases sales with Plytix

Floral Innovations boosts sales and cuts page drop-outs with Plytix

Floral Innovations, a B2B brand assisting flower growers and retailers, needed to help their clients build a digital sales presence during the COVID-19 pandemic. Their challenge was the near-impossible task of collecting, formatting, and sharing the extensive product information required to sell plants online from their growers. They turned to vendor Plytix for a Product Information Management (PIM) solution to create a central source of truth for this data.

Using the Plytix PIM, Floral Innovations integrated its API to create Floracontent, a platform that automatically distributes optimized product information to multiple sales channels and retail partners via Brand Portals. The results were a streamlined content creation process and a direct increase in sales for their clients. Plytix helped achieve a longer time on page, fewer page dropouts, and overall increased online sales.

Floral Innovations