Case Study: Nitro Snowboards achieves amplified global brand storytelling with Plytix

Discover the secret to Nitro’s success

Nitro Snowboards, a family-driven snowboarding brand with headquarters in Switzerland and distribution in 36 countries, faced the challenge of keeping product information, design stories and local workflows consistent across a decentralized, passion-led organization. To tell their brand story and manage product data without imposing corporate rigidity, Nitro partnered with Plytix and its product information management capabilities.

Plytix implemented a centralized PIM solution that streamlined Nitro’s product data, enabled localized collaboration across offices in Italy, Germany, North America and beyond, and made it easier to publish consistent product and brand content. The result for Nitro Snowboards was more coherent cross-market product information, faster collaboration between design, operations and marketing teams, and stronger support for their decentralized culture — all powered by Plytix.

Nitro Snowboards

Thomas Delago

Founder