Case Study: Birlea Furniture achieves 70% faster product uploads and £12k brochure savings with Plytix

Birlea Furniture saves BIG and kisses printed brochures goodbye

Birlea Furniture, a fast-growing UK furniture manufacturer and supplier, needed to scale product information management after expanding its retail channels and acquiring a second brand. Facing fragmented spreadsheets, slow manual uploads and rising post-sale data requests, Birlea turned to Plytix and its PIM solution to centralize product data and automate content distribution.

Plytix implemented a centralized PIM with catalogs, Brand Portals, feeds and API integrations to streamline uploads and syndicate content. In nine months Birlea saved £12k on brochure printing, cut product upload time by about 70%, and now sends content to over 100 retail sites in minutes—while improving branding and customer service thanks to Plytix.

Birlea Furniture

Michael Prime

Marketing Manager