Case Study: Baldinini achieves 80% faster product information management with Plytix

Baldinini takes big steps in a digital direction

Baldinini, the artisan Italian footwear and accessories brand, needed a better way to manage growing product data as it expanded beyond Italy. Before using Plytix, the team relied on CSV files and separate asset tools, which made it difficult to find product details, manage market-specific requirements, and keep up with ecommerce channel demands.

With Plytix’s PIM and DAM capabilities, Baldinini centralized product content, synced ERP data, created channel-specific versions, and automatically published to sales channels via live feeds. The company now shares product information 80% faster, publishes products to 10 channels automatically, manages content in 4 languages from one place, and gives retail partners self-serve access through Brand Portals.

Baldinini

Sara Rizzi

Digital Media Specialist