Case Study: Spunout reaches young people with mental health awareness through Pluto's BeReal campaign

Spunout reaches 4.3 million people with Pluto's BeReal mental health campaign

The customer Spunout, a youth website, faced the challenge of promoting mental health awareness and healthy social media use to 16-25-year-olds in Ireland, a demographic that is the country's biggest user of social media platforms. The vendor pluto was engaged to help address this.

pluto implemented a digital-first campaign utilizing the BeReal app to encourage the audience to be open about their mental health. The solution involved campaign ambassadors and organic social content to drive conversations. The campaign reached 4.3 million people, generated a significant increase in website sessions, and achieved extensive PR coverage, successfully empowering young people to speak about their mental health.

Spunout