Case Study: Primark delivers a 1,700-person global leadership summit with Pluto

Primark produces a 1,700-person global leadership summit with pluto

Primark engaged the event production vendor pluto to create their flagship global leadership summit, Primark Connect. The challenge was to design and execute a large-scale, two-day conference in Dublin for over 1,700 senior leaders that was engaging, contemporary, and fully inclusive across all aspects of the event.

The vendor pluto delivered an end-to-end solution, transforming the Convention Centre Dublin into an immersive brand world. This included custom-built installations, live translation in six languages, and inclusive infrastructure like prayer and nursing rooms. The result was a highly successful event that left 1,700 international attendees informed and energized, achieving zero compromises on the ambitious brief.

Primark