Case Study: Pladis drives Irish launch awareness and product trial with Pluto's Jaffa Jonuts campaign

Pladis launches Jaffa Jonuts in Ireland with Pluto, driving 3-channel sampling and PR coverage

The customer, Pladis, faced the challenge of launching their new product, Jaffa Jonuts, in the Irish market. Their objectives were to drive awareness, encourage trial, and position the product as an everyday treat, replicating the buzz from its successful UK launch. To address this, Pladis partnered with the vendor Pluto.

Pluto developed a 360-degree campaign themed "Escaping the Daily Routine." The solution included in-store promotions with a competition, influencer PR drops, a press release, product sampling, and out-of-home advertising. The campaign secured significant media coverage, achieving a PR reach across Irish media, and generated a high volume of competition entries and social impressions. Pluto successfully created excitement and drove trial for the Jaffa Jonuts launch.

Pladis