Case Study: Neurodiversity Ireland raises funds and awareness with Pluto’s "Let Me Be Me" documentary campaign

Neurodiversity Ireland raises €170,000 with Pluto

Neurodiversity Ireland tasked the vendor, pluto, with creating a video to support a fundraising campaign. The challenge was to raise €170,000 for a new sensory therapy centre in Dublin and to communicate the need for such a facility. The key objectives were to encourage donations and help the audience understand the challenges, lack of support, and potential of neurodivergent children.

pluto addressed this by creating a mini documentary titled "Let Me Be Me." The solution focused on authentic storytelling, amplifying the voices of neurodivergent individuals and their families rather than speaking for them. The campaign successfully raised the €170,000 in vital funds. The work by pluto effectively communicated its message by featuring a range of perspectives from both neurodivergent and neurotypical participants.

Neurodiversity Ireland