Case Study: Irish Heart Foundation drives clean air public health awareness with Pluto

Irish Heart Foundation launches 2 clean air campaigns with Pluto

The Irish Heart Foundation, in partnership with the Department of the Environment, faced the challenge of addressing public health issues linked to air pollution. They engaged the vendor Pluto to create a public awareness campaign that would educate the public and encourage behavioural change around specific practices: engine idling and the burning of solid fuels like coal and wet wood.

Pluto developed a suite of campaign assets for print, out-of-home, social, digital, and video channels. The solution used stark, thought-provoking imagery and clear language to simplify complex information and promote small, actionable wins. Pluto strategically timed the campaigns for maximum receptivity, focusing on school terms for anti-idling messages and the winter season for clean heating advice. The campaigns aimed to build a sense of community and drive long-lasting behavioural change to protect the health of individuals with conditions like asthma and heart disease.

Irish Heart Foundation