Case Study: Heineken Ireland boosts summer shopper engagement with Pluto

Heineken Ireland boosts competition entries 213% with pluto

Heineken Ireland faced the challenge of creating a disruptive and engaging below-the-line activation to connect with shoppers in a competitive and oversaturated market. The goal was to increase off-trade market share and secure increased in-store presence. Vendor pluto was engaged to execute this BTL brand activation.

pluto implemented a campaign centered around key summer music occasions, utilizing a range of point-of-sale materials, out-of-home advertising, and e-commerce channels. The solution included in-store WOW displays and a competition to drive engagement. The results were significant, with competition entries increasing by 213% and the campaign exceeding its targets for activated accounts (137%) and in-store displays (160%).

Heineken Ireland