Case Study: Green Farm builds always-on social media awareness with Pluto

Green Farm boosts always-on social media with pluto’s Meta & TikTok ads

Green Farm, a provider of convenient cooked meat products, faced the challenge of maintaining brand awareness following a rebranding. They needed an always-on social media presence to engage time-poor young professionals and highlight the nutritional value of their range. The company enlisted the vendor pluto to manage their social media channels and develop a comprehensive strategy.

pluto implemented a full-scale social media management solution for Green Farm, creating a yearly content plan aligned with key brand messages and calendar events. Their strategy included producing engaging content like recipe videos for Instagram Reels and TikTok, coupled with paid advertising on Meta and TikTok and community management. While specific figures for sales or awareness are not provided in the text, pluto reports achieving results through their 2023 ad campaigns, which garnered millions of impressions and thousands of engagements at a defined cost.

Green Farm