Case Study: Flipz boosts brand awareness and product sampling with Pluto's #GetFLIPZandChill campaign

Flipz delivers 450 free snack packs in a pandemic lockdown campaign with Pluto

Flipz, a snack food company, faced the challenge of getting its product into consumers' hands and building brand affinity during a strict COVID-19 pandemic lockdown when traditional retail sampling was impossible. The vendor, Pluto, developed a creative direct-to-consumer campaign to address this.

Pluto executed an interactive social media and influencer campaign called #GetFlipzandChill. They partnered with an Irish comedian hosting virtual movie nights to offer free snack packs to the first 450 participants who signed up each weekend, delivering the product directly to their doors. This solution successfully navigated the lockdown restrictions, boosted online brand awareness, and achieved direct product sampling.

Flipz