Case Study: Dublin Rape Crisis Centre sparks national consent awareness with Pluto's #100Consent campaign

Dublin Rape Crisis Centre reaches 2.8 million followers with Pluto's #100Consent campaign

The Dublin Rape Crisis Centre faced the challenge of reaching young adults to educate them on the importance of clear communication regarding sexual consent. To address this, they partnered with vendor pluto on an influencer marketing campaign.

pluto devised the #100Consent campaign, which utilized workshops with 22 leading Irish TikTok creators to produce organic content for their combined 2.8 million followers. This was supported by a targeted digital ad campaign on Facebook and Instagram aimed at the 16-24 demographic. The initiative successfully sparked a national conversation on consent, making it a groundbreaking peer-led campaign.

Dublin Rape Crisis Centre