Case Study: Breast Cancer Ireland boosts breast cancer awareness with Pluto

Breast Cancer Ireland reaches over 1 million people with Pluto

Breast Cancer Ireland, a non-profit organization, faced a challenge with a significant lack of public awareness regarding the multiple signs and symptoms of breast cancer. They partnered with the experiential agency pluto to create an impactful awareness campaign for Breast Cancer Awareness Month.

pluto developed and executed the "This Is A Sign" campaign, which revolved around a large-scale projection in Dublin and was supported by OOH, guerilla marketing, and social media to highlight all eight symptoms. The campaign successfully reached over one million people through combined media channels. pluto's post-campaign research indicated a positive impact on public awareness of the lesser-known symptoms of breast cancer.

Breast Cancer Ireland