Case Study: Westfalia Fruit strengthens its brand identity and website experience with Plusdrie

Westfalia Fruit elevates its brand and website with Plusdrie after 75 years

Westfalia Fruit, a leading global avocado company, tasked Plusdrie with evolving its brand identity and corporate website to better reflect its expertise and core values of innovation, sustainability, and quality. The challenge was to elevate the existing visual identity to ensure it aligned with the company's market leadership and achievements.

Plusdrie developed an elevated visual identity by evolving the brand's typography, color scheme, and custom illustrations to honor its heritage while feeling modern. The agency implemented this new identity into a scalable, mobile-first website with clear information architecture and an immersive storytelling experience. The results were a harmonious new website that enhanced user experience and brand awareness, culminating in Plusdrie's work winning the 2024 Gold Lovie Award.

Westfalia Fruit