Case Study: Pathé Thuis launches Pathé Home in France with Plusdrie

Pathé Thuis launches Pathé Home in 2024 with Plusdrie

Pathé Thuis, the Netherlands' leading TVOD streaming service from Pathé, aimed to expand internationally, starting with France as Pathé Home. The challenge was to completely renew and unify the user experience across all devices to ensure global consistency and cater to regional preferences, while also aligning design standards across their different platforms. Plusdrie was engaged to help solve this challenge.

Plusdrie created a unified VOD design system that supported the expansion into France, streamlining navigation for easier content discovery on TV and mobile. Through multi-team collaboration, they tailored the user experience to resonate with the local audience. The solution received enthusiastic approval from Pathé's leadership and successfully launched in 2024, establishing a strong market entry and an efficient process for future development.

Pathé Thuis