Case Study: Pathé Thuis achieves higher user engagement and conversion with Plusdrie

Pathé Thuis boosts VOD engagement and conversion with Plusdrie, after 2011 partnership and 2023 best year yet

Plusdrie served as the strategic design partner for Pathé Thuis, the Netherlands' leading TVOD service. The challenge was to create and continuously improve a seamless viewing experience across multiple devices to enhance user engagement and maintain the platform's market leadership.

The solution included introducing an innovative feature that uses an algorithm to automatically generate thematic movie detail pages from a single piece of artwork, ensuring a cohesive design that reflects each film's vibe. This innovation from Plusdrie simplified the content team's workload and significantly enriched the user experience, leading to higher engagement, conversion rates, and continuous growth for Pathé Thuis.

Pathé Thuis