Case Study: FreeTV exceeds subscriber targets with Plusdrie

FreeTV exceeds subscriber target in 10 weeks with Plusdrie

Plusdrie partnered with FreeTV, a new service aiming to revolutionize TV and on-demand media, to tackle a dual challenge. The project required crafting a comprehensive UX/UI design that accommodated Hebrew's right-to-left orientation across Smart TV, mobile, and desktop platforms. Plusdrie was also tasked with guiding FreeTV to find a suitable technology partner to execute its ambitious product roadmap.

The solution from Plusdrie involved strategic consultancy and the development of user-friendly interfaces with a strong emphasis on a seamless content experience and smooth onboarding. This approach successfully minimized churn and maximized engagement. As a result, FreeTV launched and quickly exceeded its initial subscriber target within just 10 weeks, confirming a strong market fit and validating Plusdrie's strategic role in their success.

FreeTV