Case Study: Rugs of China expands globally with Plus972’s premium e-commerce platform

Rugs of China expands to 20 countries with Plus972

Rugs of China, a purveyor of antique Chinese carpets, sought to expand beyond local markets and establish itself as a global destination for premium handcrafted rugs. The brand required a modern e-commerce platform to showcase its products and support international customers. Plus972 was engaged to develop this solution.

Plus972 delivered a comprehensive Shopify-based e-commerce platform with multi-currency support and a user-centered design that highlights product craftsmanship. They supplemented this with marketing support for global reach. The new platform empowered the customer to expand internationally, growing its customer base across 20 countries and earning features in international press and 10 awards for branding and digital excellence.

Rugs of China