Case Study: Codutti Expands into the U.S. Market with Plus972

Codutti expands across 8 countries with Plus972

The Italian furniture brand Codutti sought to expand into the competitive U.S. commercial design market. Their challenge was twofold: navigating complex American distribution channels and reshaping their brand positioning to appeal to U.S. architects and designers. They partnered with vendor Plus972 for a hybrid solution combining business strategy, consulting, and sales execution.

Plus972 implemented a dual-sided engagement model. Their agency side provided strategic marketing support and adapted Codutti's sales model for the U.S., while their imports division drove distribution and introduced the brand into key design pipelines. This solution successfully embedded Codutti in U.S. design networks, resulting in features in international press, numerous awards, and an expanded global customer base.

Codutti