Case Study: Harley Davidson achieves faster, more innovative product design with Pluralsight

One of the most established brands ever

Harley‑Davidson, the world leader in heavyweight motorcycles, needed to modernize how its styling team developed cosmetic surfaces for components like saddlebags, fairings and gas tanks. The challenge was adopting new 3D and rendering tools—many from the movie and gaming industries—to speed up design work and expand creative workflows across the group.

They signed up for a group Pluralsight (formerly Digital‑Tutors) account to access on‑demand training in tools such as 3ds Max and V‑Ray. Designers reported positive feedback: the plentiful, anytime video tutorials helped them learn new software, integrate techniques into their CAD and styling processes, and accelerate design iterations and development.

Harley Davidson